CLIENT FEATURE

Flex Property Developments

Flex Property Developments launched in 2019. As a boutique property management company, they offer flexible rental solutions across Ottawa and the Ottawa Valley. Their unique take on rentals is what makes them great – offering a blend of short-term, medium-term and long-term rental solutions. They also make it easier for busy independent landlords to manage their properties and provide excellent service to their tenants.

What We Did:

Market Research
Brand Strategy
brand identity
SIGNAGE AND COLLATERAL DESIGN
Copywriting
wordpress website design and build
marketing strategy
Social Media 
Email Marketing

Property management is traditionally an industry that is still a little bit behind on modern marketing, but Flex is not one of those companies. Their brand is fresh, current and fun.

This is a forward thinking business that is always up-to-date on what is happening in the rental market.

Flex was born as a reaction to changing markets and customer needs and was a necessary pivot. We worked together to navigate this new change, positioning the company and establishing a brand identity for the company. I also worked with them to design, build, and write copy for their WordPress website, which features built-in rental listings system. 

For various reasons, there is a special kind of care that is required when working with brands that offer housing. This was an important factor in developing a brand strategy for the company. After we had worked on their brand and built their website, we then worked on email marketing and a social media strategy. Flex continues to expand and it’s been so exciting to watch them grow!

“We needed help with branding, web development, lead acquisition and social media for a new property management company. Investing in our brand was a key part of scaling and Kate thrives in branding. We ended up with strong brand awareness, a strong social media presence and a clean, user friendly website!”

Genevieve, CEO of Flex Property