Avoiding The “Trend Trap”

Avoiding The “Trend Trap”

There is something that every business should avoid when it comes to their brand design. I call it the trend trap. This is what happens when a brand has an overly trendy visual identity, from their logo to other elements of their brand.  Many companies get lured into...
Three Keys to a Successful Rebrand

Three Keys to a Successful Rebrand

I always say this – rebranding is not something to be taken lightly. It can have a powerful impact on your company’s sales and customer perceptions, and it needs to be handled with care. If you’ve already got some good brand recognition, it’s important to be sure to...
Hiring a Brand Strategist vs. a Brand Designer

Hiring a Brand Strategist vs. a Brand Designer

You love your business but you feel a bit “meh” about your brand. You know you need to invest in your brand and do something about the inconsistencies and the confusion. You know you have an amazing product or service and if people could just see it that way your...
The Importance of The Branding Process

The Importance of The Branding Process

Developing a strong foundation for your brand takes time, research, collaboration and effort. That being said, having the right branding process is especially important if you want to build a brand! My brand process breaks a project down into multiple stages. The...