BRAND STRATEGY DEVELOPMENT AND BRAND DESIGN

We work together to build a brand that will help you scale – with an eye for design and rooted in business strategy.

HOW IT WORKS

Good brands require the right blend of strategy and design.

We start with brand strategy, then design – to help you build a consistent, impactful brand that will enable you to win your customer’s loyalty, get noticed, and grow your business. You also have the option to include a website in your branding project.

PHASE ONE // WE START WITH

brand strategy

 

LEARN MORE

Brand strategy is often overlooked – but it’s a crucial (first) step in building a solid brand! Here we define your brand, looking at your purpose, brand promise, brand qualities, your audience, and so much more. At this stage of the project, we aren’t touching design just yet.

For brand strategy to be truly effective, it needs to be rooted in research. When I work with you, we go beyond the typical discovery meeting, (sometimes called a brand workshop) to really get to know your customers and your industry, using a blend of market research and consulting. This makes for a strategy that supports your short-term and long-term business goals!

PHASE TWO // THEN IT’S ALL ABOUT

brand design

 

LEARN MORE

Your brand design is also sometimes called your visual identity. This is a consistent visual look and feel for your brand. We work together to design a logo suite, font system, colour palette, and other visual elements for your brand based on what we came across in the strategy phase.

We use your brand strategy as a foundation to make design decisions that work with your business goals and audience. Then we design a brand your customers (and you!) will love.

FROM MY CLIENTS

We needed help with branding, web development, lead acquisition and social media for a new property management company. Investing in our brand was a key part of scaling and Kate thrives in branding. We ended up with strong brand awareness, a strong social media presence and a clean, user friendly website!
– Genevieve, CEO of Flex Property

Working with Kate has been a true blessing for our company. Her ability to listen and execute our vision has been unparalleled. Kate’s professionalism, prompt communication and creativity has made our re-branding process a breeze. She has elevated our company by creating our new logo, website and product packaging.
– Liza, CEO & Founder of Mood Milk Inc.

You have helped bring to life something that for so long was an idea in my head, and done it with grace and beauty.
Working with you has been really rewarding and I love the way we collaborate.

– Louise Green, Louise Green Skin Care

I was blown away by her creativity, knowledge & professionalism throughout the process. She put so much effort & care into what she presented to me. I literally shrieked with joy when I saw her first drafts of my designs! I truly feel like she goes the extra mile for her clients. If you are looking to invest in your own business in any way, I would highly recommend Kate as your first stop.

– Jordann Brown imaging

PACKAGE ONE

Brand Essentials

Starts at $3000

Payment plans available

Ideal for new businesses looking to lay a solid brand foundation.

➞ Brand Discovery Session
Essential Brand Strategy
➞ Creative Direction
➞ Full Brand Identity
➞ Logo suite

➞ Typographic styling
➞ Brand colour palette
➞ Brand patterns
➞ Brand Style Guide

PACKAGE TWO

Brand Essentials

Starts at $4500

Payment plans available

Ideal for businesses who want the ideal blend of strategy and design.

➞ Brand Discovery Session
Intensive Brand Strategy
➞ Consultation
➞ Creative Direction
➞ Full Brand Identity
➞ Logo suite

➞ Typographic Styling
➞ Brand Colour Palette
➞ Brand Patterns
➞ Brand Style Guide
➞ Marketing Materials Design

 

PACKAGE THREE

Brand Premium

Starts at $6950

Payment plans available

Ideal for growth-driven businesses ready to take things to the next level with intensive branding, design and marketing.

➞ Brand Discovery Session
Intensive Brand Strategy
➞ In-depth Industry Research
➞ Consultation
➞ Creative Direction
➞ Full Brand Identity
➞ Logo suite

➞ Typographic Styling
➞ Brand Colour Palette
➞ Brand Patterns
➞ Brand Style Guide
➞ Marketing Materials Design
➞ Social Media Kit

 

audit

Brand Audit

Starts at $950

Payment plans available

 

We’ll audit your brand to get a better idea of where you stand in your market, how healthy your brand is, and what improvements can be made.

 

➞ 1 hr discovery
A full audit of your brand
➞ Full review of your digital marketing
➞ 1 hr consultation
➞ Recommendations for your brand

FAQ

HOW CAN WE WORK TOGETHER?

If you’re interested in working together to grow your brand, you can book a complimentary phone call with me to discuss your needs. From there, we will chat about your business, your goals and what you’re looking for so that I can recommend the best course of action. You’ll be able to ask me any questions you might have. Then I will send you a proposal and you’ll be able to choose your package!

DO YOU OFFER PAYMENT PLANS?

Yes! In order to make my services more accessible, project payments are split into either two payments (50% at the beginning and 50% at the end) or 3 payments. This is dependent on the size and timeline of the project. If you are in need of a specific payment plan, please reach out to see if working together is a good fit. Please note all prices are subject to applicable taxes.

CAN YOU BUILD MY WEBSITE TOO?

Yes! Any of my web packages can be combined with branding services to create a custom package for your business. Learn more about web design and build here.

DO YOU OFFER CUSTOM PACKAGES?

Yes! I recognize that different businesses have different needs, so I offer custom packages when it is needed. If you’re looking for something outside of what is listed here, please reach out. I can also offer packaging design, email marketing, social media support and marketing materials design.

CAN YOU HELP ME AFTER OUR PROJECT?

I offer brand management and ongoing post-project support as an additional service. This can include anything from updating web images and text to preparing blogs, email blasts and social media posts.

With brand management services you can be sure that your brand’s integrity will remain intact. These services are available as-needed or on a package basis based on your requirements. I regularly assist brands with email marketing, social media content and scheduling, SEO-driven blog posts, ad design and general graphic design.

WILL YOU SHARE OUR PROJECT ON YOUR SOCIAL MEDIA?

I value discretion and privacy. So I will never share your brand strategy or any of our research. I will however occasionally share design work, but only with your consent. I never share designs until the project has been fully completed and launched!

WHY WORK WITH AN INDEPENDENT STUDIO OVER AN AGENCY?
My process when working with clients is collaborative and I offer a one-on-one, personalized approach that just isn’t possible with an agency. You’re more than an account number to me. As a remote studio, I also have significantly less overhead costs than your traditional agency, allowing me to make my prices more accessible to small businesses.
WHAT IS THE DIFFERENCE BETWEEN BRAND STRATEGY AND STRATEGIC DESIGN?

When you hear the words strategic branding, or strategic design, more often than not they are referring to brand design that is done in a strategic way. So your logo, colours, fonts, are chosen in a way that reflects your company and your audience’s needs. This is the strategic element of design.

However, brand strategy goes even deeper than that, and does not yet involve design. We’re looking at your brand promise, your message, positioning, and all of the pillars involved in building a strong, trustworthy brand – using research and brand frameworks.

Your logo, your brand colours, your typography – those are just a few of the elements of your visual identity (or brand identity), a small part of your entire brand.

I handle both, but we always start with strategy.

WHAT IS A DISCOVERY SESSION?

A brand discovery session is also sometimes called a brand workshop or a discovery workshop. Essentially, we meet for 1-2 hours at the beginning of your project (depending on your package) to dig deeper into your brand and help uncover the important details we will need to start our research as well as start to define a clear path to your goals.

WHAT CURRENCY ARE YOUR PRICES IN?

I am based in Ottawa, Canada, so all prices listed are in Canadian dollars. If you are located somewhere else in the world, I’d love to work with you! You can use this helpful currency converter to compare exchange rates.

Let’s work together.

Learn more about how we can work together or book a complimentary, no-obligation phone call to discuss your project. I can’t wait to speak with you!

 

 Work with me