Branding Resources

Helpful tips and resources for building your brand and your online presence

Avoiding The “Trend Trap”

Avoiding The “Trend Trap”

There is something that every business should avoid when it comes to their brand design. I call it the trend trap. This is what happens when a brand has an overly trendy visual identity, from their logo to other elements of their brand.  Many companies get lured into...

Three Keys to a Successful Rebrand

Three Keys to a Successful Rebrand

I always say this – rebranding is not something to be taken lightly. It can have a powerful impact on your company’s sales and customer perceptions, and it needs to be handled with care. If you’ve already got some good brand recognition, it’s important to be sure to...

What should I do after I’ve launched my website?

What should I do after I’ve launched my website?

You know the saying build it and they will come? That isn’t true at all when it comes to your website. Sure, we can drive traffic to your site with SEO. But that alone is not enough to drive sales. Even if you have a gorgeous, highly functional website, that perfectly...

Hiring a Brand Strategist vs. a Brand Designer

Hiring a Brand Strategist vs. a Brand Designer

You love your business but you feel a bit “meh” about your brand. You know you need to invest in your brand and do something about the inconsistencies and the confusion. You know you have an amazing product or service and if people could just see it that way your...

Writing Content for Your Web Project

Writing Content for Your Web Project

The content on your website is arguably the most important piece. Your website is, after all, a communications tool! Even the most beautiful of websites will not be effective if the content is not well-written. Most web designers don’t include copy in your web...

The Importance of The Branding Process

The Importance of The Branding Process

Developing a strong foundation for your brand takes time, research, collaboration and effort. That being said, having the right branding process is especially important if you want to build a brand! My brand process breaks a project down into multiple stages. The...

Your brain on branding: Dopamine and Branding

Your brain on branding: Dopamine and Branding

This post is part of an ongoing series, Your Brain on Branding, where we will explore what neuroscience can teach us about building better brands and connecting with our customers. -- You may have heard of the neurotransmitter Dopamine before. It’s commonly known as...

Is your brand costing you sales?

Is your brand costing you sales?

There’s no doubt that your brand is your biggest sales tool. Good branding helps you connect with your customers, share your value and take control of your company’s narrative. But is your outdated brand costing you sales? If you find yourself lacking strategy,...

2021 E-Commerce Statistics

2021 E-Commerce Statistics

There’s no doubt that the COVID-19 pandemic impacted the way consumers shopped in 2020. We saw major changes to the way people buy, both online and offline. We will surely see some lasting changes to the retail sector even as things settle. Some trends won’t reverse....

Why I use WordPress Over Squarespace

Why I use WordPress Over Squarespace

For years, I’ve used Wordpress software to build flexible, custom websites for businesses. There’s a reason Wordpress powers over 30% of the world’s top ten million websites – it has powerful customization capabilities and nearly endless functionality. I’ve used...

When is the right time to invest in your brand strategy?

When is the right time to invest in your brand strategy?

If you’re a business owner, at some point you may have asked yourself : is now the right time to invest in my brand strategy? There are a lot of things to consider, like your personal situation, budget, and time constraints. But wherever you are, don’t wait to invest...

You need an email list. Here’s why.

You need an email list. Here’s why.

Building an email list is one of the best ways to build relationships with your potential customers. Here’s why you will absolutely need one in 2021. What is an email list? An email list is simply a list of emails you’ve collected from forms on your website for...

Top Tips for Providing Web Design Feedback

Top Tips for Providing Web Design Feedback

Good web design is a collaborative effort between a designer and client. So it’s important that there is a shared understanding at every stage of the web process – and design review is no exception! Giving clear, workable feedback on web mockups is crucial to a...

Questions to ask yourself before starting a brand project

Questions to ask yourself before starting a brand project

Have you ever considered working with a brand specialist? If you’re new to the process, it can sometimes feel a little overwhelming. But with proper planning and communication, a successful branding project can do wonders for your business for a long time to come....

Brand Reputation: Dealing with Negative Comments and Reviews

Brand Reputation: Dealing with Negative Comments and Reviews

The last time you tried a new restaurant, I’m guessing you Googled it, checked the reviews, and then made your decision. You may have even scrolled through your hair stylist’s Instagram page before you booked an appointment with them. I, as a person who understands...

Why does the colour look different when I print it?

Why does the colour look different when I print it?

It’s a question I get a lot. Why don’t printed colours match what I see on my screen? The fact is, colour will never look the same printed as it does on screen. It will always look slightly duller or darker. That’s because what you’re seeing on your screen is backlit...

6 Reasons You Need a Brand Manager

6 Reasons You Need a Brand Manager

You may have heard of a brand manager before. You may have even considered hiring one yourself. Either way, a brand manager is an invaluable asset for any business.   And I’m going to share why. But first..   What is a brand manager anyway?   A brand...

Should you opt for a single page site?

Should you opt for a single page site?

Should you opt for a single page site?   The beauty of a website is that it can take on nearly any size. I’ve designed and built websites with 200 pages, 5 pages and of course single page sites. Each served their own purpose.   The single page site is (you...

Why your target audience isn’t everybody

Why your target audience isn’t everybody

  When asked who they’re targeting, it’s not uncommon for a business owner to say, “Well, everyone”. I mean, why would you want to leave anybody out and risk missing out on clientele? I get it, it’s tempting. But the reality is, the risks that come with targeting...

The Link Between Branding and Pricing

The Link Between Branding and Pricing

Have you ever wondered how you could increase your pricing and actually get customers to bite? Pricing is a key factor in any business and has a huge impact on your profits. If this is one of your business goals, you should consider the state of your brand’s...

Mirror neurons and your brand – what’s the connection?

Mirror neurons and your brand – what’s the connection?

Get ready, because we’re about to get real science-y. And I’m no scientist, but I have reading a lot about this particular subject lately, and thinking a lot about how it ties into branding. Mirror neurons play a BIG part in how we perceive brands and choose to...

In the age of social media, do you really need a website?

In the age of social media, do you really need a website?

Today, every brand is on social media. It’s a powerful tool that helps us directly connect with people that are actually interested in our products. Through apps like Instagram and Twitter, we can create meaningful relationships with our customers, access in-depth...

10 web statistics you need to know right now

10 web statistics you need to know right now

If you're going to build a website, you need to know why you're making the design and functionality decisions you're making. Luckily, there's quite a bit of research out there that tells us about users and how they behave online. Here are five web statistics you...

Brand voice explained, and why it’s so important

Brand voice explained, and why it’s so important

When we think branding, the first place our mind often goes is the visual side of things – logos and colour schemes. But there is so much more to a brand. Your brand voice is just another one of those pieces of the puzzle. It’s an incredibly vital element in your...