If you’re a business owner, at some point you may have asked yourself : is now the right time to invest in my brand strategy?
There are a lot of things to consider, like your personal situation, budget, and time constraints. But wherever you are, don’t wait to invest in your brand.
Having a solid brand strategy can help you clarify your message and your product, gain a better understanding of your customers, make educated decisions about marketing and clarify your buyer experience.
Build Credibility Now
A well-thought out brand strategy will help you build credibility for your brand, earning your customer’s trust. Brand credibility shows your customers that you have the ability (expertise) and willingness (trustworthiness) to deliver what you’ve promised them. Brand credibility leads to more sales and better relationships with your customers and community. Don’t wait to build brand credibility.
Before You Create Your Website and Content
You need to have a strategy before you create your website and your content (whether we’re talking blog content, social media content, etc). This way you’re working with a framework and making educated marketing decisions. Without a brand strategy, you’re going in blind and risk wasting time and money on marketing that just doesn’t bring you value.
Invest in Your Brand When Sales Are Good
Take advantage of the momentum when sales are good! You’ll be better able to dedicate a budget to your branding. Plus, when sales are good, you’ll have access to all sorts of data to see what is driving your customers to purchase. This will be super helpful in developing a brand strategy for your business. A lot of business owners tend to put branding and marketing on the backburner when they get really busy with sales, when in reality, it’s a great time to increase your overall reach and recognition.
Invest in Your Brand When Sales Are Bad
Okay, so your sales aren’t great. But do you know why? Strategy shines a light on different aspects of your business, exposing key patterns or ideas you might be missing. It’s good to take a step back and revisit your brand strategy when sales are slow. Make sure you’re positioning your brand strategically and using the right messaging and tone to really connect with your prospects and your customers.
I’m not sure I can afford to invest in my brand.. Now what?
Not everybody has the same budget to invest in their brand. If your money is really tight, invest your time instead of dollars. But you’ll have to put effort into your brand strategy to take your business to the next level. There’s just no way around it.
Don’t forget that a brand strategy will bring you a return on your investment! Strategic branding can help you increase perceived value, attract valuable customers and boost sales. It can also reduce costs in other areas, for example wasted money or time on marketing that isn’t in line with your brand values or your ideal customer.
In 2021, it’s crucial for businesses to invest in their branding.
Ready to build a brand you love? I work with business owners to help them feel confident in their branding and reach their sales goals. Reach out to learn more about working together on your brand strategy, design or web presence. Or, better yet, book a free, no-obligation initial consultation so that we can chat about your goals!