Good web design is a collaborative effort between a designer and client. So it’s important that there is a shared understanding at every stage of the web process – and design review is no exception! Giving clear, workable feedback on web mockups is crucial to a successful project.

When feedback is provided in writing, it means your designer can easily refer back to it when needed and nothing gets lost in translation. This is a must!

Here are seven tips for providing feedback on your web design:

1. Be Specific

It’s important to be as specific as possible when providing feedback. This also means that you should avoid any subjective or vague wording. For example “Make it pop” means different things to different people. Instead, you might want to say that you want to draw attention to a certain section by making the image and text larger. The more specific, the better. You might mention things like sizing, fonts, colours or photos used. Also, be sure to specify which pages you are referring to.

2. Use Bullet Points

This one is pretty straight forward. Bullet points are very helpful for breaking up feedback to keep things clear and avoid confusion. If you want to go the extra mile, adding clear headings is also a great way to break up your feedback.

3. Take The Time You Need

Take the time you need to really go through everything thoroughly so that you can provide clear and concise feedback all in one shot. If feedback is provided in batches over a couple of weeks, then that can delay the revision process and delay the launch of your website. That’s time you could be spending connecting with customers! Be sure you’ve noted all of the changes you’d like before you send off your request to your designer. This is more efficient.

4. Be Honest

As a web designer, I don’t take it personally when someone shares critiques because it allows us to come up with the best potential end product and it’s what the revision process exists for. Let’s face it – design can be subjective, and after about seven years of getting feedback on the regular, I’m pretty much immune. Most designers are like this – getting feedback on our designs is just part of the job.

5. When In Doubt, Just Ask

Not sure about something? Ask away! This avoids any confusion later on, and also gives your designer a chance to explain their thought process behind design choices. This also helps to create a healthy conversation with your web designer. We’re here to support you.

6. Trust The Process

Design is sometimes a conversation – meaning it might take a little bit longer to figure out exactly what works. Sometimes when solving a problem, you need to try a couple of different things to end up with the best solution. If you’re not sure about the direction of your design, your web designer should be able to brainstorm with you and get to the bottom of it.

7. Consider User Experience and Web Industry Standards

User experience design is important because it puts the user at the core of the design – allowing your website to work as a tool that enables you to successfully connect with customers.

The human brain subconsciously recognizes patterns, so there are some standards in web design that you will often see. Believe it or not, there has been quite a bit of research done to determine some of the best practices for web design. Some examples of standard practice include having a main navigation across the top, a logo in the navigation that links to the home page, a “hero” image on the home page.. Consider that items like these may be necessary for usability when providing feedback.

These standards can also change over time. One example of this is sliders. While sliders used to be very popular on home pages, now we are seeing users favouring the static image. Research on this one has been mixed, so it’s best to discuss what is best for your brand and your intentions with your designer.

Good communication is essential to a successful web project, especially in the review stage. If you can provide clear, concise and specific feedback in writing, all while taking the time you need and asking questions when necessary, your project is sure to be successful!